Red Lion Truck Stop respects your privacy and is committed to protecting the personal information you share with us. This statement describes how we collect and use your personal information that we may collect about you through the Sites and from our communications with you. The Sites are hosted on various servers within the European Economic Area.
INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you:
Information that you provide by filling in forms on our site www.redliontruckstop.com (our site). This includes information provided at the time of registering to use our site, subscribing to our services, booking online, or requesting further services. We may also ask you for information when you report a problem with our site.
If you contact us, we may keep a record of that correspondence. Details of booking reservations you carry out through our site. Details of your visits to our site and the resources that you access.
The types of personal information we collect may include:
- your name
• your phone number
• your email address
• your address
• your profession
How we collect and use non-personal information
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.
We use a first party session cookie which allows essential functions such as remembering where you browse around the site. This cookie is not linked to any information we might hold against you as a customer. It expires when your session ends.
The Red Lion Truck Stop website uses Google Analytics cookies. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate user behaviour on the website.
If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
What we do with your personal information
The personal information that you provide will be available to Red Lion Truck Stop, our affiliated companies and trusted third party service providers and contractors for the following purposes:
- to process enquiries received via the Sites
• to register you for and send you newsletters
• to conduct market research and business development
• to provide you with information about products and promotions that may be of interest to you from ourselves
• in connection with surveys related to our products and the Sites
• any other purpose indicated at the time you voluntarily provide your personal information
Data Protection Laws
We are conscious of our legal responsibilities as a “data controller” and we support the principles of data protection reflected in the 1995 EU Directive on Data Protection and applicable national implementing legislation and GDPR. We shall endeavour to ensure that the personal information we obtain, and use will always be held, used, transferred, and otherwise processed in accordance with our legal obligations.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
- To ensure that content from our site is presented in the most effective manner for you and for your computer.
- To provide you with information, products, or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered between you and us.
- To allow you to participate in interactive features of our services, when you choose to do so.
- To notify you about changes to our services.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.
If you are an existing customer or have registered on our site, we will only contact you by electronic means (e-mail or SMS) with information about Red Lion Truck Stop services or promotions. Where we permit selected third parties to use your data, they will contact you by electronic means only if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant boxes situated on the form on which we collect your data. We may from time to time use your personal information to send you automated email messages or marketing materials regarding our services and the services of third party suppliers, in each case with your prior consent. These email messages may contain features that help us make sure you received and were able to open the message.
You may opt out of receiving such marketing email messages at any time, free of charge, by replying to the message with “unsubscribe” in the subject line, or by following the instructions in any marketing communication.
DISCLOSURE OF YOUR INFORMATION
We may disclose your personal information to companies and individuals who perform business functions and services on our behalf. Such functions may include hosting the Sites, analysing data and providing other support services. All such parties will be required to keep your personal data secure and only process it in accordance with our instructions. We may also disclose your personal information if, in our opinion, disclosure is required by law.
We may disclose your personal information to third parties:
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If Red Lion Truck Strop or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
International transfers of your personal information
We may transfer and process any personal information you provide to us to countries outside the European Economic Area whose laws may not afford the same level of protection to your personal information. We will therefore ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.
Cookies and tracking software
We use “cookies” and other types of tracking software in order to personalise your visit to our Sites and enhance your experience by gaining a better understanding of your particular interests and customising our pages for you. A cookie is a message given to a web browser by a web server and which is then stored by the browser in a text file. Each time the browser requests a page from the server this message is sent back which enables the user’s computer to be identified.
We may use the information provided by cookies to analyse trends, administer the Sites, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies. If you like, you can set your browser to notify you before you receive a cookie, so you have the chance to accept it and you can also set your browser to turn off all cookies. The website www.allaboutcookies.org (run by the Interactive Marketing Bureau) contains step-by-step guidance on how cookies can be switched off by users.
The accuracy of your information
While we endeavour to ensure that the information we hold about you is accurate and kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. Should you inform us of inaccuracies in the information which we hold in relation to you or, if we discover that such information is inaccurate, it shall be promptly rectified by us. We do not intentionally retain any information about you which is out of date or which is no longer required.
Personal Data Security and Confidentiality
All information you provide to us is securely stored. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We maintain adequate technical and organisational security measures to protect your personal information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by writing to us at our Head Office.
Our site may, from time to time, contain links to and from the websites of advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Access and Correction Rights
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. You can request access to and have the opportunity to update and amend your personal information, and you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to and blocking of the processing of your personal information, by contacting us at email@example.com. For security reasons, we reserve the right to take steps to authenticate your identity before providing access to your personal information. Subject to applicable law, we may charge you a small fee to access your data.
Retention of data
We will keep your personal information for as long as necessary for the purposes for which it was collected, to provide you with services and to conduct our legitimate business interests or where otherwise required by law.
Changes to the Policy
Contact for Privacy Queries
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